[Download] "Guerrilla Advertising" by Jay Conrad Levinson ~ Book PDF Kindle ePub Free

eBook details

Title: Guerrilla Advertising
Author : Jay Conrad Levinson
Release Date : January 08, 1994
Genre: Marketing & Sales,Books,Business & Personal Finance,
Pages : * pages
Size : 2933 KB

Description

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.